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HighCompliance
Missing UPC/EAN Barcode
Your listing is missing a valid product identifier (UPC or EAN). Most categories require this for new listings.
Why this happens
Product launched without purchasing a barcode, or an invalid/recycled barcode was used.
How to fix it
Purchase a GS1-issued UPC for your product. Apply for a GTIN exemption in Seller Central if your brand is registered and your product has no standard barcode.
How to prevent it
Purchase barcodes from GS1 before product launch. Never use third-party barcode resellers.
Typical resolution time: 1-5 days
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