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HighBrand
Brand Name Mismatch
The brand name on your listing does not match the brand on the product, packaging, or your Brand Registry enrollment.
Why this happens
Listing created with a generic or incorrect brand field, or someone edited the brand attribute to an incorrect value.
How to fix it
Submit a case to update the brand attribute. If you are Brand Registered, use the Brand Registry portal to correct brand errors directly.
How to prevent it
Lock your brand attributes using Brand Registry. Monitor for unauthorized brand changes.
Typical resolution time: 3-10 days
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